Friday, 6 April 2012

Fashion: Constructed image - Budget

Set build budget spreadsheet and list of already bought items:

Fashion: Constructed image - Agreed Model (wolf)



Name: Viktorija L.
Height: 173cm
Hair: Dark Brown
Eyes: Grey / Dark Blue





Fashion: Constructed image - Mood board

Mood board from our selected wallpaper and wall paint colour palette:

Fashion: Constructed image - Set Build Workshop

In workshop we build our set from poly boards and tables, to create same dimensions of walls and props. Tried some lighting sets with continuous lights. It was really helpful for us to understand how exactly everything will look. Some images:


In the end we draw a set plan with all dimensions. 

Fashion: Constructed image - Visual references

Fresh Red Lust GHD Sprained Fairytale ads introducing this kind of few days
ghd are usually introducing any manufacturer fresh strategy this kind of few days. The particular ghd ads are usually based next to several ‘Twisted Fairytales’ notion, and also contains heroes which usually contains Rapunzel, red-colored Driving Lid and also Cinderella. 






Model character references:














Lighting references:




Fashion: Constructed image - Wallpapers mood board

Fashion: Constructed image - Set build/Lens test

To decide which lens we will use for our shoot we did a test with Hasselblad H1D all lenses and our 1:10 scale set build model. Firstly we started with zoom lens 50-110mm, then standard 80mm fixed lens.
 First shot with 50mm was too wide. Our set build needs to cover all ceilings and much more flooring.

 110mm was close what we wanted, but depth of field was really shallow. That's mean we need powerful light sources to have both subjects in depth. 

80mm lens show exactly what we wanted and we will go with it.

Fashion: Constructed image - Set build


Decided what size the room will be: How many flats and flooring we need to create our imaginary space. Done a drawings with dimensions

Created 3D floor plan in floorpllaner.com



Constructed a proper set build model with main props. Scale 1:10